My Story

Firm Foundation Lingerie was founded by Donna Teague, a certified fitter, in 2020 with more than 30+ years of experience through working with her mother Dixie Carter, who owned and operated the Pennyrich Bra Shop in Tampa Florida for 35 years (1969 until her passing in 2003).

In 2018, Donna went through Breast Cancer surgery, chemotherapy and radiation and is currently cancer free... After seeing so many women struggle to find bras that fit properly, she decided to open her own business where she could offer custom fitted bras and help other women feel comfortable and confident in their own skin.

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Supporting women with the Perfect Fit!

Servicing the West Coast of Central Florida

Tampa Bay to Gainesville Area (by appointment)